BE:FIRST – Masterplan
I like it, the beat is quite fun.
BE:FIRST’s “Masterplan” is a track that has captured the attention of music enthusiasts with its dynamic blend of hip-hop and a distinctive ‘Made in Japan’ flair. The single, which serves as a sequel to their earlier hits ‘Boom Boom Back’ and ‘Mainstream’, features compelling Eastern rhythms crafted by the talented producer Ryosuke “Dr.R” Sakai. The lyrics were penned by SKY-HI, who also contributed to the music alongside Daisuke Nakamura and Ryosuke “Dr.R” Sakai.
The music video for “Masterplan” is a visual narrative that encapsulates BE:FIRST’s astronomical rise since their debut. It suggests that their success has been part of a well-orchestrated plan, with references to their past works and the significant achievement of their Tokyo Dome concert. The concluding image of a massive cherry blossom tree in the video symbolizes the band’s resilience and the quintessential Japanese aesthetic that BE:FIRST embodies.
Choreography for the track was handled by SOTA from BE:FIRST and ReiNa, adding another layer of artistry to the already impressive production. The total production was overseen by SKY-HI (BMSG), ensuring that “Masterplan” not only aligns with BE:FIRST’s unique musical trajectory but also showcases their impressive artistry and solidifies their signature sound.
“Masterplan” was released on April 24, 2024, and is part of a single album that includes other tracks like “Glorious” and “Set Sail” which further showcase BE:FIRST’s versatility and growth as artists. The single has been well-received, with the music video reaching a significant number of views shortly after its release, reflecting the group’s growing popularity and the impact of their music on a global scale.