(G)I-DLE – Allergy
The visuals are insane here, the girls are shining. Can’t wait for the single.
Although the video initially appears to be something straight out of a lighthearted 2000s romantic comedy, the story takes a darker turn as it shines an unflattering light on the ways social media can influence our lives. Despite only clocking in at 3 minutes, the cinematic music video takes viewers on an engrossing journey as it follows the (G)I-DLE members’ struggles with envy—particularly that of the fictional Jeon Soyeon, who is desperate to learn “how to become a queen.”
(G)I-DLE’s sixth mini album “I feel” will be released on May 15 at 6 p.m. KST.