FEMM – Do It Again (feat. LIZ)
This fake 3D music video is pretty well done and the press release actually gave me tons of info I didn’t know. For once.
FEMM, the mannequin rap duo, revealed the music video of its 10th original digital single “Do It Again feat. LIZ”
Since 2016, FEMM’s music has been associated with 80s revival music and this song is the culmination of the concept. It’s a lyrical and emotional song about the feelings of various heroines who appeared in TV games which swept the world in the 80s.
In the games, they are described as obedient and subordinate but weren’t they actually stronger and tougher?
This is the contemporary way of interpreting women, a brand-new girl’s anthem suitable for FEMM that expresses the real picture of heroines.
FEMM has been covered extensively and highly acclaimed by media around the world including creators project (now called ‘creators’) in the US. The release of the ambiguous teaser movie and their signature song “Fxxk Boyz Get Money” created a huge buzz mainly among teens in Europe and the US.
The “FAKE 3D Music Video” applies an idea called SPILIT DEPTH.
It does not use 3D graphic treatment yet uses tricks the viewer’s eyes with some lines that divide the screen and gives feelings of depth and 3D. This video is purposely made to look analog visual.
Planning and production was done by Wataru Sasaki of EPOCH, known for his works with “PC · smartphone jack“ of Namie Amuro “Anything for Google Chrome“ and FACT’s SmartPhone Music Video of “the way down“, teaming up with FEMM’s creative team “maximum 10“.
The featured artist, LIZ is MAD DECENT’s first female artist. She has collaborated with cutting-edge producers such as Pharrell Williams, Ryan Hemsworth, SOPHIE and Lido.
She’s built a reputation as a song-writer and on this track, she wrote the melody and the English lyrics. The Japanese rap part was created by an artist friend, FAKY’s Lil’Fang, who is also a co-member of the female rap crew, FAMM’IN and co-written by the cutting-edge female singer Yup’in.
The familiar rubber costumes were made by House of Harlot, the world’s most known rubber specialty shop that has collaborated with various top brands. The styling was done by London-based Louby McLoughlin.
FEMM is in Europe now for shows in Denmark and London. The digital single, “Do It Again,” a collaboration between the two mannequins and female artists from Japan, the UK and the US, will be released in May 3rd.