Lyrical School – Run and Run
Nice concept, even if not really new (someone in K-Pop already did the smarthphone trick in 2014, can’t remember who though…). And yep, it’s better to watch it on a phone.
Lyrical School is a hip hop idol group with 6 members and made a major debut with “RUN and RUN”. Its MV is a vertical movie, which is unprecedented and groundbreaking with taking full advantage of smartphone. You might feel as if your smartphone is taken over and operated on its own!